What Pages Does Your Website Really Need?
As a small business owner, having a website is vital. It enables you to be found by potential customers and allows you to tap into a wider market. Many small business owners attribute their success to the web, but if you’re just starting out, you may be wondering what to put on your website. This article will guide you on some of the most important pages your web design company will be designing. Choosing what pages to put in these is something that many businesses think is easy, but leaving out important information, or putting too much information up there, can really make a difference to making sales online.
The most important thing is to come up with a plan, highlighting what each web page should outline. This will help you decide you how big you want your website to be and enable you to monitor the content that you want to post and the way you want your customers to remember that information. So what pages does your website really need?
The homepage is your website’s virtual “shop window” and must highlight what you want to offer to your visitors. It should provide your readers with great design, enticing headlines and a reason to click through to the other pages to learn more about your business. You can use many different elements of design to achieve the right balance between display and content. Your web designer should be able to advise you on different methods available to you, and if you do a little research and look at competing sites, you could also give your web designer some ideas of what you’re looking for, which will make getting the right design much easier.
PRODUCTS OR SERVICES PAGE
It is advisable to include a separate page for every product or service that you offer and provide as much information about each of them as you can. Begin each page with a short description of the product or service. When your visitors are looking for information on the web, your content should again be straight to the point, so use short sentences and break the text up with heading, pictures and bullet points.
Put your contact details on as many pages as you can. Make sure that it is easy for visitors to find your contact details so they can contact you if they want to learn more or ask questions. However, you should also have a separate ‘Contact Us’ page to make it easy for potential customers to reach you. The information should include company name, location, mailing address, phone number, website address and email address. Many websites have a handy, contact form you can fill in right there on the page for enquiries.
This is an important page because it tells the readers about what you are up to and why they need to do business with you. It tells the story of who you are and gives a bit of a “face” to your company. This page is imperative in building trust with potential customers. Many businesses may also want to include their vision and mission, information about their employees, recent projects and so on.
BLOGS, ICONS AND MORE
Putting a blog on your website will help drive more traffic to your site and consequently, increase sales. Other important pages to include on your website are frequently asked questions and site maps so that people can easily navigate to the relevant information. With the huge rise in popularity of social media platforms, its also wise to add a link to your Facebook page, twitter, Pinterest etc. in order to better connect with your customer and remind them of what you’re doing.
In short, there is a lot of thinking for many businesses to do before they put their website out there for all to see. Employing a web design company will certainly help to simplify matters, as with their wealth of experience, they can advise on what will suit your business best.