Content Counts: Why Creative Copy can Win your Customers Over

20/09/2016 by Copywriting, Information

Content Counts: Why Creative Copy can Win your Customers Over

Good quality creative copy that is sharable, is always more appealing than poorly written copy. Well-written content is a magnet that can win over customers, and result in more conversions. It’s also likely to get you a lot of shares/likes on Facebook, Twitter, and other social media. All of that translates into brand recognition and more sales, so that’s why content counts.

CREATIVE CONTENT AND PROFITABILITY

There is an identifiable link between creative content and positive business results. Yet when most businesses are designing their website, little emphasis is placed on content, because they don’t understand how creative content can engage audiences, and ultimately drive sales. Ignoring content is a big mistake, because it means companies are missing out on a great marketing opportunity.

Content marketing is central to digital marketing, and must be included in the marketing strategy of any forward-thinking business. It’s an effective way to attract new customers, and also to retain those you already have. However, not just any content will do, it must be relevant and valuable to the audience you want to reach.

CREATIVE CONTENT ATTRACTS SEARCH ENGINES

Creative copy will definitely boost your search engine rankings. It’s well-known that search engines filter out duplicate, low-quality content. Search engines like content that is unique and interesting, so sites with creative copy will get good page rankings.

Even before your website gets the attention of visitors, it attracts web crawlers in top search engines like Google, Bing, and Yahoo. If those web crawlers don’t like what they see on your site, your page ranking will be low. Without a good page ranking, your site won’t show up on the search engines’ radar. Therefore users won’t see your website, and your valuable content will go unnoticed.

CREATIVE CONTENT AND BRAND DEFINITION

Creative content is essentially the ‘voice’ of your company. It defines your brand, and tells your story. The infographics, style, and stories on your website are all effective marketing tools that communicate your message to customers.

When you consistently share messages that are original and evocative, customers are usually willing to align themselves with your brand, and share your story. This results in brand loyalty, as well as increased brand awareness.

If your web content is going to win over your audience, it must be professionally written in a tone that is in-keeping with your company profile.

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